Chris Croft's Personal Blog

October 25, 2010

How important is my wife?

Filed under: Assertiveness, Managing People, Time Management — chriscroft @ 9:11 pm

It’s 9.55 and I’m just settling down in my hotel room to watch The Inbetweeners which is on TV at 10, when my mobile phone rings. It’s my wife, who I haven’t seen for three days since I’ve been travelling and doing training courses around the country. I say to her “Can I phone you back at 10.30, The Inbetweeners is on in a minute?” and she’s upset, saying “Oh I see, The Inbetweeners is more important than me is it??”

Should I talk to her instead of watching TV?
Should I rush the phone call and try it get it finished by ten, without telling her about the TV?

The point is that while she is clearly more important than the latest episode of The Inbetweeners, she is not as urgent. It makes no difference (probably) to her whether we talk at 10 or 10.30, whereas The Inbetweeners cannot wait. They ARE urgent.
So if I can watch them now and talk with her afterwards for an unlimited time, I can have my cake and eat it. Time Management!

The problem is that she is confusing urgent for important and inferring that I think the TV is more important that she is. This is certainly not the case, and if I could only do one of the two I would talk to her (I think!!); if I only had a week to live I’d spend it with her; and all those other tests for importance like Which one do I value more, Which one would I miss if I could never do it again, etc.

I expect that some people reading this will still, even after reading all that, be thinking “I can’t believe he made his wife wait till after The Inbetweeners was finished”. Well, that means you still don’t get it! She is important but not urgent, they are not important but they are urgent. This distinction is simple, but not easy, and emotionally we get the two tangled up. But then that leads to doing things like rushing the important phone call to my wife, and still missing the first half of the inbetweeners, which is a double failure.

At work it’s the same – you have to get the urgent things out of the way, often with no flexibility of when, and yet still fit in the important things, maybe by scheduling them in, and making sure you spend plenty of time on them. Sometimes important things will get postponed because of something trivial but urgent, but these important things still need to be done at some point, with plenty of time allocated to them, because they are the things that really matter. Never start thinking that the urgent things are important.



  1. Hotel should have a DVR.

    Comment by Martin Herrington — October 26, 2010 @ 12:16 am

  2. if only I stayed in nicer hotels…! Many people suggested I set sky plus to record it at home, but the whole point is to watch it while I’m away rather than waste precious home time watching a programme that Sally doesn’t want to watch….

    Comment by chriscroft — October 26, 2010 @ 8:37 am

  3. I have been asked what actually happened, in the real life situation. And the answer is that, either because I’m a coward or because I care about how my wife feels, I did take the call, and I didn’t say “Can I call you back after the programme?” because I knew that that would upset her (illogical maybe, butu a fact nevertheless) so we talked till about ten past. It was lose-lose really though, because I was trying to speed up the end of the call, and not concentrating entirely because in the baclground I could see the lads running over a squirrel (with the sound down), so the call wasn’t as good as it could have been. And of course the programme wasn’t either – I missed the first ten minutes and then never really got into it. Time Management!

    Comment by chriscroft — October 26, 2010 @ 8:43 am

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at

%d bloggers like this: