Everybody’s got Core Values these days. But they make me feel uneasy, since they smell of spin, which is maybe a bit too cynical of me. Maybe people really do have values that can be written down in bullets, or at least they have values that they want everyone to aim for, which isn’t a bad thing.
I suppose my other objection is that I can’t help analysing them, and my brain just beats itself up with impossible questions like…
- What’s the pattern to them?
- Do they overlap?
- Did they miss anything?
- Do they actually mean anything?
- How do you make them happen, as opposed to just talking about them? Maybe talking about them is enough to make a bit of a difference at least?
- Are they actually happening?
- Are you allowed seven, or is four the maximum? Would three be better, or even two or one??
Here are some real examples from some of my customers:
Core Values are as follows:
Our core values are:
Our core values:
- Tailor made solutions
- Responsive customer service
- Strong relationships
- Encouraging diversity
- Understanding client needs
We have four core values, described internally as ‘Passions’.
- Passion for results
- Passion for our customers
- Passion for people
- Passion for the world around us
Then there’s Freedom, Fairness and Responsibility… I expect you recognise that one?
So: Who’s got the best list?