Poor Toyota, the first quality problem they have had for years. They still make the best quality cars around (though I prefer my Audi. Why is that I wonder?).
I don’t think the current recall will affect their reputation one bit, in the longer term.
a) They will have been seen to have dealt with it very professionally.
b) The exception proves the rule – the fact that there is so much fuss just shows how reliable their cars normally are.
c) Any publicity is good publicity in the end.
d) People forget as quickly as they panic
but it’s a great example of how we are so short term in our thinking – “Oh my god it’s a disaster, the end of life as we know it”. Next week the news will have moved on to something else!